6-Month Digital
Marketing Strategy
Building brand authority and driving growth in the Indian nutraceutical market through SEO, Social Media & Performance Marketing.
Prepared By
Kreative Machinez
Date
October 2023
Market Context
The Opportunity
The Indian nutraceutical sector is booming, presenting a massive opportunity for early movers.
Projected market size by 2026
Compliance & Safety
We ensure strict adherence to Indian regulations (FSSAI/ASCI) to build long-term trust.
-
Permissible Claims "Supports digestive health", "Helps maintain flora"
-
Prohibited Claims "Cures disease", "Instant relief", "Medical advice"
-
Our Standard Transparency, Disclaimers & Science-backed content.
SEO Strategy
Keyword Clusters
Gut Health & Digestion
"improve gut microbiome", "bloating relief"
Women’s Flora
"women’s probiotic", "UTI prevention"
Curcumin/Immunity
"turmeric supplements benefits"
Content Optimization
- Product Pages ≥300 words rich content, FAQs about usage, benefit-focused.
- Content Pillars Bi-weekly educational blogs. E.g., "5 Signs Your Gut Needs Support", "Prebiotics vs. Probiotics".
- Internal Linking Connect blogs to products to boost authority and time-on-site.
Technical & Schema
- Speed: 2-3s load time
- Mobile-first design
- Schema Markup (Product & FAQ)
- E-A-T Focus (Scientific sources)
Organic Sessions, CTR, Keyword Rankings (Page 1).
Performance Marketing
Targeted Facebook & Instagram Advertising
Monthly Budget
Focus: High-quality leads & Conversions (Purchases, Add-to-cart). Not just vanity clicks.
Targeting Strategy
Creative Angles
6-Month Projection
6-Month Roadmap to Growth
Month 1: Foundation
Audit, Technical SEO fixes, Launch "Gut Reset" theme. Site Indexing.
KPI: 50 FollowersMonth 2: Content
First blog series, Women's Wellness theme, Refine Ads creatives.
+30% TrafficMonth 3: Authority
Guest posts, Backlinks, Retargeting ads launch.
Page 1 RankingsMonth 4: Scaling
CRO on site, Viral content push, Seasonal holiday ads.
Featured SnippetMonth 5: Magnets
Lead Magnet (Gut Guide), High-converting ad segments.
100+ Sessions/dayMonth 6: Optimization
Analyze & double down. Monsoon campaign push.
2-3x GrowthCommercials & Investment
Integrated Strategy Fee
₹70,000
+ GST / Month
Note: Media Spend (₹15k/mo) is separate and paid directly to platforms.
Total for 6 Months
₹4,20,000 + GST
1. Search Engine Optimization (SEO)
Comprehensive Keyword Research, On-page Optimization, Content Planning (Blogs/FAQs), Technical SEO fixes & Authority building strategies.
2. Social Media Strategy
12-16 High-quality posts per month, Campaign storytelling, Compliance-safe captioning, Community management.
3. Performance Marketing
Funnel planning, Creative strategy testing, Weekly optimization, Lead quality feedback loop to ensure ROI.
4. Strategy & Analytics
Monthly performance reviews, Clear KPIs tracking (CPL, CTR, Rankings), Strategic course correction.
Ready to Grow?
This is a brand + performance growth partnership. Let's build Actelon into a trusted, premium leader.
Presented By
Pranav Sha
Digital Head, Kreative Machinez
Social Media Strategy
D2C Focus • Education First • Aspirational Lifestyle
New Year, Gut New You
JANDetox, Fresh Starts, Infographics on Microbiome basics.
Women’s Wellness
FEBInternational Women's Day, UTI prevention, Myth vs Fact.
Immunity & Balance
MARSeasonal changes, Curcumin benefits, Home remedies (Turmeric).
Mind & Gut Connection
APRStress relief, Mood, Meditation tips, Yoga.
Fitness Fuel
MAYPre/Post workout nutrition, Weight management.
Monsoon Gut Health
JUNSeasonal woes, High-fiber foods, Hydration tips.
The Content Mix (3-4 Posts/Week)